Learn the key principles of marketing to guide your product development and marketing tactics.

These courses focus on the strategic planning necessary to succeed in marketing. The focus is on understanding consumer needs and wants, and developing products and services with a competitive advantage. Developing a compelling brand is a key aspect of this training.

Call to ask about the following marketing courses:

How to develop a compelling brand
Identifying primary and secondary target markets
Understanding consumer behaviour
The importance of differentiation to gain a competitive advantage
Front line vs Online Marketing
How to use marketing research to gather relevant information and discover consumer insights
How to price your product or service to maximize profitability
How to define objectives for your marketing tactics
How to properly brief and manage your marketing suppliers
Budget setting and budget control
How to write a Marketing Plan

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These eight hour courses can be delivered in two four-hour sessions or four two-hour sessions.

We use one of the most advanced online learning platforms
in the industry