Learn effective front line and online marketing tactics to achieve your many marketing objectives.

This program focuses on the pros and cons of a wide range of marketing tactics, and how they can be used to achieve success. This range of options includes everything from traditional front line tactics to new, contemporary online opportunities.

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Learn the following marketing tactics:

• Traditional advertising

• Strategic pricing

• Consumer promotions

• Packaging techniques

• Dynamic point of sale

• Sponsorships and events

• Guerilla marketing

• Engaging websites and business

• building website tools

• Social media

• Online search strategies (paid and organic)

• Targeted online advertising

• YouTube videos and channels

• Mobile marketing

• E-commerce

• And more

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